Whether your business is on life support or you’re ready to break through to the next level…

You probably know damn well that there’s no middle ground… businesses can either grow or go bankrupt, but there’s no standing still. If you don’t believe me, think about Nokia, Yahoo or Blockbuster… Gone…

And it’s not “the economy” that destroyed them, it was the fact that they did nothing to change… and change… no matter how much people hate it… change is inevitable…

Now to be honest… I hate change… and because I hate it so much, I learned to embrace it… (after a very long time)… this way, I’m not taken by surprise when things happen, I’m the one in control…

And that’s something I can see in most business owners that at one point had problems but now are doing well… They made the decision to change something… instead of waiting for someone or something to push that change upon them…

So if you’re considering making a change… it won’t be easy… it will be damn hard… but the good thing is you only have to do it once…

And considering stats showing that 70% of startups fail within 5 years due to not getting enough revenue (so a marketing and sales problem) and 66% of businesses with 10+ years of operation report stagnation or decline, this shows that no business is immune to the market forces and that age doesn’t guarantee survival.

And that moment where you make the change should come sooner than later… unless things are perfect at the moment (in which case, congrats)

Because just imagine having a small lump growing on your leg… so small, smaller than a grain of rice… you ignore it…

In 6 months it grows a bit bigger, the size of a pea… still small, you still ignore it… it will probably go away on its own…

In another 6 months it grows even bigger, to the size of a golf ball you think about going to a doctor, but who likes going to the doctors? spending time and money, and all that mental discomfort, and it doesn’t hurt at all, so it’s probably nothing… or you already got used to the pain, you’re tough, you can take it, it will get better, eventually… right?!

6 months later you have a lump the size of an orange on your leg, it kinda hurts, you feel it every day, but you can push through it… your loved ones pressure you to see a doctor, but you’re still having second thoughts… you’re scared, of course you are, you know this may be something serious, but you can still walk, you can still work, you’re thinking it’s not that bad, sure you gotta try something, maybe rub it with some essential oils or start eating healthier… hoping it will work…

You feel better for a few days, then the pain is back again, then it’s better for a day, then pain again… but you believe those essential oils will do their magic… after all, it’s a cheap and easy option, and if it worked for other people why wouldn’t it work for you…

6 months later, you’re preparing to go to work. with something the size of a small watermelon on your leg, and you suddenly collapse. You wake up in the hospital, your loved ones around you. A doctor comes in and tells you things are not looking great…

They’ll have to run some more tests, but it looks like cancer… They ask you when did you first notice it and you remember you first saw that small thing 2 years ago. The doctor is surprised you didn’t do anything about it (and you know you probably wouldn’t have done anything… if you hadn’t collapsed).

The doctor tells you there are 3 ways out of this:

• the easy way: you could do some chemo, do a small surgery and in 3-6 months (which will be hard on you) you could be fine – but you think to yourself “that’s not an easy way…“
• the hard way: they will need to cut your leg off to prevent it from spreading and hopefully, you’ll be ok afterwards…
• the “let’s not think about it” way: you know what this is… I don’t need to tell you about it…